Eric Koston (born April 29, 1975) is an American professional skateboarder and company owner. He has been featured in the Tony Hawk's video game series, and the Electronic Arts (EA) video games Skate 2 and Skate 3. Koston co-owns both Fourstar Clothing (with Guy Mariano) and the skatepark/website "The Berrics" (with professional skateboarder Steve Berra).

Early Life

Eric Koston was born in Thailand, in the same hospital as fellow professional skateboarder Alphonzo Rawls (a shoe designer as of 2011). Koston was raised in San Bernardino, California, United States (U.S.) and began skating in 1986.

Professional skateboarding

One of Koston's first board sponsors was the H-Street company that was co-founded by Tony Magnusson and Mike Ternasky. During Koston's time with the company the team included Danny Way and Matt Hensley, but Koston sought a larger entity and later parted ways with the company. Following H-Street, in 1992, Koston joined 101 (a legendary division of World Industries headed by Natas Kaupas) and in 1994 the Girl team and appeared in the videos Goldfish, Mouse, Yeah Right, and Pretty Sweet.

Koston was a leading team rider for the éS brand and an "Eric Koston éS Game of Skate" was held annually over numerous years. Koston also appeared in the éS video Menikmati in which he returns to his birthplace of Bangkok.

Following his departure from éS, Koston joined the Lakai roster and a video was published onto YouTube to announce the move. After joining the company in 2006, Koston filmed a part for the 2007 Lakai video Fully Flared. Koston's eventual departure for a place on the Nike SB team was accompanied by a YouTube video that parodied the George W. Bush shoe-throwing incident.

Nike SB immediately promoted Koston's recruitment to the brand's team with a signature shoe—the "Eric Koston 1" model—and a contest for consumers, entitled "Mr. Control It All".

A promotional campaign, identified by the hashtag "#thelegendgrows", was launched by Nike to coincide with release of Koston's second signature shoe model the "Eric Koston 2". An advertisement that included other Nike athletes, such as Tiger Woods, and Koston's Nike SB teammates was filmed and a behind-the-scenes video was also published on the brand's YouTube channel. Koston used the Eric Koston 2 design as a basis for a limited edition golf shoe, named the "Koston 2 IT", and a corresponding launch was held in London, UK at the 1948 Stadium store in Shoreditch. During the promotional campaign for the Eric Koston 2, Koston explained his overall experience working with Nike in comparison to the core skateboarding companies he has been sponsored by in the past

In 2016, Nike and Koston would release the "Nike SB Koston 3 Hyperfeel", taking inspiration from Nike's soccer line. This shoe would be one of the first skateboarding shoes to incorporate an ankle collar made of Flyknit material to provide support and stability. Upon the shoe's release, Koston claimed it to be "the most progressive SB [Nike Skateboarding] shoe to date".

As a sponsored rider for the Oakley sunglasses brand, Koston completed the "Fear and Loathing in Australia" video project that was filmed in early 2013. Accompanied by teammates, Rune Glifberg, Ryan Sheckler, and Curren Caples, Koston appears in a video that was published on June 5, 2013[26] and photographs that were shot by professional skateboarder Arto Saari. Koston revealed the injuries that he has sustained throughout his career on the micro-site for the project: "Nothing major. Few bad ankle sprains, dislocated finger, stitches and tendonitis in the knee. #minor."

Sponsors

As of September 2018, Koston is sponsored by the following companies: Nike SB, Numbers, Independent Truck Company, Spitfire Wheels, Fourstar, Diamond, Supreme, The Berrics, Oakley, Jessup, and Skullcandy. On Friday, February 20, 2015, he did a promotional spot on his Instagram account for the McDonald's Corporation, making him among the first popular professional skateboarders to advertise for the mega-chain.

Setup

In a 2009 video segment, Koston stated that his setup consisted of a Girl skateboard deck (8 and one-eighth-inch wide), Independent 139 trucks (high), 50 millimetres (2.0 in) Spitfire wheels, Bones Swiss bearings, and Bones yellow bushings (medium). Koston does not reveal the type of hardware or griptape that he used at the time, but, as of August 2012, he is sponsored by Diamond (hardware) and Jessup (griptape).

Departure from Girl Skateboards

On November 19, 2015, Girl Skateboards made the announcement that Koston, along with professional skateboarder Guy Mariano, would no longer ride for the company. The news was announced through Girl's Instagram page, captioned "Thanks for the memories." Both skaters were original team members of Girl, riding for the company for 22 years. On January 8, 2016 a picture was posted to Skate Mental's instagram page of Koston's name on a deck. The picture was quickly deleted. Koston has stated in an interview that he will be riding Skate Mental and WKND boards while he and Guy Mariano work on their unnamed company. In December 2016 he announced the formation of Numbers Skateboards, a company with no apparent identity, but an incredibly talented team of top names and new talent.

Entrepreneur

On November 19, 2015, Girl Skateboards made the announcement that Koston, along with professional skateboarder Guy Mariano, would no longer ride for the company. The news was announced through Girl's Instagram page, captioned "Thanks for the memories." Both skaters were original team members of Girl, riding for the company for 22 years. On January 8, 2016 a picture was posted to Skate Mental's instagram page of Koston's name on a deck. The picture was quickly deleted. Koston has stated in an interview that he will be riding Skate Mental and WKND boards while he and Guy Mariano work on their unnamed company. In December 2016 he announced the formation of Numbers Skateboards, a company with no apparent identity, but an incredibly talented team of top names and new talent.

The Berrics is a privately owned, indoor skatepark owned by Koston and Steven Berra. It is also a website that features content filmed in the skatepark, as well other skateboard-related media. The facility's name is a portmanteau of the owners' names (the "Ber" of Berra's surname and the "ric" of Koston's first name).

Founded by professional Australian surfer Josh Kerr and professional US skateboarders Mikey Taylor and Paul Rodriguez, the Saint Archer Brewing Co. is a microbrewery that is co-owned by the brand's "Ambassadors," including Koston. The team of Ambassadors includes professional skateboarders Sean Malto, Brian "Slash" Hansen, and Bryan Herman; professional and non-professional surfers Taylor Knox, Dusty Payne, Laura Enever, and Jeff Johnson; former professional snowboarder Todd Richards; photographer Atiba Jefferson; and surfboard shaper Chris Christenson.

Influence

Koston has been described as the "Delonte West of skateboarding" by teammate and professional skateboarder Brandon Biebel. Paul Rodriguez has identified Koston as the person that he would most like to model his career after and explained Koston's significance in a July 2013 interview: "This guy to me is the end all, be all. You got to understand, this guy, he's my 100% role model in life. I studied everything he's ever done. You know, I love this guy, he's my favorite skater—period."Rodriguez also stated that his all-time favorite video parts are those of Koston.

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