For Fall 2016 Skateboarding and Streetwear Brand Element introduces its seasonal theme #ELEMENTKEEPDISCOVERING which stands for an inclusive and positive global movement motivating individuals to discover, find and learn new things in life through the avenues of skateboarding, art, music, contemporary subcultures and the outdoors.
This season Element continues creating clothing, accessories and footwear products by applying its consistent 3 design principles – Military, Workwear and Athletic Outdoor.
Additionally, the brand offers strong sub product category stories it is known for and introduces high profile collaborative projects with highly acclaimed artists Kai & Sunny, pro skateboarder Brandon Westgate and legend Ray Barbee. The collections is well cross merchandised through trims, materials and prints stories; the 3 main all over print stories for this season, are Micro Polkadot, Blurred Floral and Tiger Camo.
Key seasonal highlights are furthermore the Travel Well collection - Element's lightweight Essentials built on a collection of lightweight packable jackets and bags designed to accompany you whatever the journey.
Also, known as the Element's photographic platform, the Element Perspective Project has expanded to become an ever-evolving artistic platform showcasing works from Element Brand Advocates, renowned guest artists and upcoming talents. Artists and photographers from all over the world come together each season to contribute to Element's artistic legacy that started over 20 years ago. The art created is showcased through the Element Brand printables and hardgoods programs, offering unique canvases and creating an ongoing gallery of compelling graphics and imagery.
The Fall 2016 Element Perspective Projects features works from Element Advocate Chad Eaton - Timber!, French Fred, Brian Gaberman and newly introduced artists Fernando Elvira, Nat Russell or Patrick Schmidt amongst others.
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