{"title":"Noru","description":null,"products":[{"product_id":"noru-hanten-armored-riding-men-s-button-up-long-sleeve-shirts-7322-2107-04-hh","title":"Noru Hanten Armored Riding Men's Button Up Long-Sleeve Shirts","description":"\u003cp\u003eNoru Hanten Armored Riding Men's Button Up Long-Sleeve Shirts\u003c\/p\u003e\u003cp\u003eInspired by the traditional Japanese hanten jacket, the NORU Hanten Armored Riding Shirt blends everyday comfort with rider-focused protection. Much like the flannel shirts worn by Western workers, the hanten became known for its balance of warmth, durability, and casual versatility. NORU carries that same spirit forward with a riding shirt designed for cool-weather rides, daily commutes, and laid-back miles.\u003c\/p\u003e\u003cp\u003eConstructed from hand-washed 100% cotton check-pattern fabric, the Hanten delivers a soft, broken-in feel with reinforced Aramid panels in key impact zones including the shoulders, elbows, and back. CE-certified Armanox armor at the shoulders and elbows adds lightweight impact protection without compromising comfort or mobility. A snap-front design backed by a full-length zipper helps keep the shirt secure while riding, while mesh lining and wrist vent zippers improve airflow when temperatures rise. Finished with multiple storage pockets and a compartment for optional back armor, the Hanten combines timeless styling with practical riding functionality.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-washed 100% cotton check-pattern outer fabric\u003c\/li\u003e\n\u003cli\u003eAbrasion-resistant Aramid reinforcement in key impact zones\u003c\/li\u003e\n\u003cli\u003eLight, flexible Armanox shoulder armor is impact tested and CE certified to EN 1621-1 Level 1\u003c\/li\u003e\n\u003cli\u003eLight, flexible Armanox elbow armor is impact tested and CE certified to EN 1621-1 Level 1\u003c\/li\u003e\n\u003cli\u003eSnap-front closure with full-length zipper behind placket\u003c\/li\u003e\n\u003cli\u003eAirflow mesh inner lining for added comfort\u003c\/li\u003e\n\u003cli\u003eWrist vent zippers with dual-position snap closures\u003c\/li\u003e\n\u003cli\u003ePocket for optional back armor insert\u003c\/li\u003e\n\u003cli\u003eInternal chest storage pockets for everyday essentials\u003c\/li\u003e\n\u003cli\u003e2-year workmanship and materials warranty\u003c\/li\u003e\n\u003cli\u003eColors: Grey, Red\u003c\/li\u003e\n\u003cli\u003eSizes: Small, Medium, Large, X-Large, 2X-Large, 3X-Large\u003c\/li\u003e\n\u003cli\u003eSKU: 7322-2107, 7322-2110\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noru","offers":[{"title":"Grey \/ Small","offer_id":48055084286115,"sku":"7322-2107-04-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ Medium","offer_id":48055084318883,"sku":"7322-2107-05-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ Large","offer_id":48055084351651,"sku":"7322-2107-06-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ X-Large","offer_id":48055084384419,"sku":"7322-2107-07-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 2X-Large","offer_id":48055084417187,"sku":"7322-2107-08-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 3X-Large","offer_id":48055084449955,"sku":"7322-2107-09-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Small","offer_id":48055084482723,"sku":"7322-2110-04-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Medium","offer_id":48055084515491,"sku":"7322-2110-05-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Large","offer_id":48055084548259,"sku":"7322-2110-06-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ X-Large","offer_id":48055084581027,"sku":"7322-2110-07-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2X-Large","offer_id":48055084613795,"sku":"7322-2110-08-HH","price":139.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ 3X-Large","offer_id":48055084646563,"sku":"7322-2110-09-HH","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/2659\/files\/apparel-noru-button-up-long-sleeve-shirts-mens-hanten-armored-riding-grey.jpg?v=1787904690"},{"product_id":"noru-check-riding-men-s-button-up-long-sleeve-shirts-7320-2110-40-hh","title":"Noru Check Riding Men's Button Up Long-Sleeve Shirts","description":"\u003cp\u003eNoru Check Riding Men's Button Up Long-Sleeve Shirts\u003c\/p\u003e\u003cp\u003eThe NORU Check Riding Shirt delivers the casual look of a classic button-up with built-in protection designed for everyday riding. Constructed from heavyweight hand-washed cotton stretch fabric, it offers a comfortable broken-in feel with added flexibility for movement on and off the bike. Whether navigating city streets or heading out for longer rides, the Check Riding Shirt combines timeless styling with practical rider-focused features.\u003c\/p\u003e\u003cp\u003eReinforced Aramid impact zones at the shoulders and elbows add abrasion resistance in key areas, while included CE Level 1 shoulder and elbow armor provide lightweight impact protection without excessive bulk. The airflow mesh liner improves comfort during warmer rides, and the classic button-front design keeps the look clean and versatile. Finished with chest storage pockets and a compartment for optional back armor, the Check Riding Shirt is built for riders who want everyday comfort with added confidence on the road.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHeavyweight 10 oz cotton stretch fabric construction\u003c\/li\u003e\n\u003cli\u003eHand-washed check-pattern outer fabric with added flexibility\u003c\/li\u003e\n\u003cli\u003eAramid-reinforced impact zones at shoulders and elbows\u003c\/li\u003e\n\u003cli\u003eCE Level 1 shoulder armor included\u003c\/li\u003e\n\u003cli\u003eCE Level 1 elbow armor included\u003c\/li\u003e\n\u003cli\u003eAirflow mesh liner improves riding comfort\u003c\/li\u003e\n\u003cli\u003eClassic button-front riding shirt design\u003c\/li\u003e\n\u003cli\u003eButton-closure chest pockets for secure storage\u003c\/li\u003e\n\u003cli\u003eInterior compartment accepts optional back armor\u003c\/li\u003e\n\u003cli\u003e2-year workmanship and materials warranty\u003c\/li\u003e\n\u003cli\u003eColors: Red \/ Black\u003c\/li\u003e\n\u003cli\u003eSizes: Small, Medium, Large, X-Large, 2X-Large\u003c\/li\u003e\n\u003cli\u003eSKU: 7320-2110\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noru","offers":[{"title":"Red \/ Black \/ Small","offer_id":48055084777635,"sku":"7320-2110-40-HH","price":109.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Black \/ Medium","offer_id":48055084810403,"sku":"7320-2110-42-HH","price":109.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ Black \/ Large","offer_id":48055084843171,"sku":"7320-2110-44-HH","price":109.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ Black \/ X-Large","offer_id":48055084875939,"sku":"7320-2110-46-HH","price":109.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ Black \/ 2X-Large","offer_id":48055084908707,"sku":"7320-2110-48-HH","price":109.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/2659\/files\/apparel-noru-button-up-long-sleeve-shirts-mens-check-riding-red-black.jpg?v=1787904692"},{"product_id":"noru-logo-men-s-short-sleeve-shirts-8909-3105-04-hh","title":"Noru Logo Men's Short-Sleeve Shirts","description":"\u003cp\u003eNoru Logo Men's Short-Sleeve Shirts\u003c\/p\u003e\u003cp\u003eThe NORU Logo SS Tee is a versatile staple built for riders who want comfort and style wherever the day takes them. Made from a durable 60% polyester and 40% cotton blend, it combines softness, breathability, and long-lasting wear for life on and off the bike. 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Made from a durable 60% polyester and 40% cotton blend, it combines the softness of cotton with the resilience of polyester for a comfortable feel that holds up to daily wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e60% polyester and 40% cotton blend construction\u003c\/li\u003e\n\u003cli\u003eClassic crewneck design for everyday comfort\u003c\/li\u003e\n\u003cli\u003eRelaxed fit for on and off the bike wear\u003c\/li\u003e\n\u003cli\u003eFeatures distinctive NORU logo graphics\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable for daily use\u003c\/li\u003e\n\u003cli\u003eEasy to layer under riding gear\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003cli\u003eColors: Black\u003c\/li\u003e\n\u003cli\u003eSizes: Small, Medium, Large, X-Large\u003c\/li\u003e\n\u003cli\u003eSKU: 8909-3105\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noru","offers":[{"title":"Black \/ Small","offer_id":48055085138083,"sku":"8909-3105-74-HH","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium","offer_id":48055085170851,"sku":"8909-3105-75-HH","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large","offer_id":48055085203619,"sku":"8909-3105-76-HH","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ X-Large","offer_id":48055085236387,"sku":"8909-3105-77-HH","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/2659\/files\/apparel-noru-short-sleeve-shirts-women-logo-black.jpg?v=1787904696"},{"product_id":"noru-men-s-hoody-pullover-sweatshirts-7321-2105-04-hh","title":"Noru Men's Hoody Pullover Sweatshirts","description":"\u003cp\u003eNoru Men's Hoody Pullover Sweatshirts\u003c\/p\u003e\u003cp\u003eThe NORU Hoodie delivers the familiar comfort of your favorite everyday sweatshirt with built-in protection designed for life on and off the bike. Constructed from heavyweight stretch cotton with a soft brushed fleece interior, it offers a relaxed feel with enough flexibility for daily riding, commuting, or casual wear. Its clean, low-profile design makes it easy to wear anywhere while still providing rider-focused functionality beneath the surface.\u003c\/p\u003e\u003cp\u003eReinforced Aramid impact zones at the shoulders and elbows help increase abrasion resistance, while included CE Level 1 shoulder and elbow armor add lightweight impact protection without excessive bulk. A mesh liner helps improve comfort around the armor, and fleece-lined hand warmer pockets add warmth during cooler rides. Finished with secure storage pockets, rib-knit cuffs and hem, and a compartment for optional back armor, the NORU Hoodie blends everyday versatility with practical riding protection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHeavyweight 320 GSM stretch cotton outer construction\u003c\/li\u003e\n\u003cli\u003eSoft brushed fleece interior lining for added comfort\u003c\/li\u003e\n\u003cli\u003eAramid-reinforced shoulder and elbow impact zones\u003c\/li\u003e\n\u003cli\u003eCE Level 1 shoulder armor included\u003c\/li\u003e\n\u003cli\u003eCE Level 1 elbow armor included\u003c\/li\u003e\n\u003cli\u003eAirflow mesh liner improves comfort around armor areas\u003c\/li\u003e\n\u003cli\u003eMain front zipper with fleece-lined zip guard\u003c\/li\u003e\n\u003cli\u003eFleece-lined hand warmer pockets for cooler rides\u003c\/li\u003e\n\u003cli\u003eHidden zippered security pocket for small essentials\u003c\/li\u003e\n\u003cli\u003eRib-knit cuffs and hem improve fit and comfort\u003c\/li\u003e\n\u003cli\u003eInterior compartment accepts optional back armor\u003c\/li\u003e\n\u003cli\u003e2-year workmanship and materials warranty\u003c\/li\u003e\n\u003cli\u003eColors: Black\u003c\/li\u003e\n\u003cli\u003eSizes: Small, Medium, Large, X-Large, 2X-Large, 3X-Large, 4X-Large\u003c\/li\u003e\n\u003cli\u003eSKU: 7321-2105\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noru","offers":[{"title":"Black \/ Small","offer_id":48055085269155,"sku":"7321-2105-04-HH","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium","offer_id":48055085301923,"sku":"7321-2105-05-HH","price":149.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ Large","offer_id":48055085334691,"sku":"7321-2105-06-HH","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ X-Large","offer_id":48055085367459,"sku":"7321-2105-07-HH","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2X-Large","offer_id":48055085400227,"sku":"7321-2105-08-HH","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3X-Large","offer_id":48055085432995,"sku":"7321-2105-09-HH","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4X-Large","offer_id":48055085465763,"sku":"7321-2105-10-HH","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/2659\/files\/apparel-noru-hoody-pullover-sweatshirts-men-black.jpg?v=1787904698"},{"product_id":"noru-full-heat-half-zip-pullover-base-layer-ls-shirt-men-s-street-body-armor-7357-2105-04-hh","title":"Noru Full Heat Half-Zip Pullover Base Layer LS Shirt Men's Street Body Armor","description":"\u003cp\u003eNoru Full Heat Half-Zip Pullover Base Layer LS Shirt Men's Street Body Armor\u003c\/p\u003e\u003cp\u003eThe NORU Full Heat Pullover is designed to keep riders warm and comfortable when temperatures drop. Built with NORU’s Full Heat tri-layer fabric in key impact and exposure zones, including the chest, shoulders, outer sleeves, elbows, and collar, it helps trap warmth while blocking out cold air during long rides. 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NORU’s specialized tri-layer fabric helps protect key areas from cold wind while the fleece-lined stretch construction keeps the pullover soft, flexible, and easy to layer beneath riding gear. Whether you're on a motorcycle, snowmobile, or UTV, it’s designed to help maintain warmth through changing winter conditions.\u003c\/p\u003e\u003cp\u003eIts lightweight fit moves naturally with the body while helping reduce bulk under jackets and outer layers. Thumb holes at the cuffs help keep sleeves in place and limit cold air from working its way inside while riding. 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