He says, “It's something I'm really proud to be a part of." In addition to serving as a catalog of the brand's products, the book also features the brand's team riders and collaborations, including those with artist Jay-Z.
Since launching in 2006, Supra's innovations have been embraced by celebrities.
They have collaborated with Jay-Z, Slash, Deion Sanders, and Lil Wayne.
The broad visibility provided opportunities for collaborations with mainstream brands like Corona beer, Dodge Charger, Mountain Dew and even Stubbs BBQ.
On January 31, 2013, Video Director Dennis Martin created a promotional video for Greco's second signature shoe, "The Hammer", was published on the on line. Greco's first signature model was named "The Soprano".
Greco says, "I wanted to make a super simple looking shoe (the Hammer). There’s a million shoes out there that are simple, but I really wanted that fusion of vulcanized and cup sole because I like the feel of the vulc, but I like the impact absorbing features of the cup sole." and the shoe's design was promoted as "a high performance, lightweight, low top skate shoe. The upper has a short eye stay, a long vamp, and minimal branding."
As of October 17, 2014, Supra owns five flagship stores worldwide: the locations are Paris, France; Mexico City, Mexico; New York City, U.S.; Santa Monica, U.S.; and Tokyo, Japan. The stores sell footwear for women, men, and children.
In June 1, 2015 K-Swiss acquired Supra Footwear. K-Swiss is owned by E-Land World Limited, a Korean Conglomerate.
CollaborationsA collaboration occurred between producer and DJ Steve Aoki and Supra for Muska's "Skytop II" signature model shoe. There are two colorways of the model, one that is completely BLACK and the other, entitled the "Remix", with a material consisting of a checkerboard design that overlays an otherwise tonal blue design and crocodile-like texture base. Williams released a collaboration with hip hop artist, Lil Wayne, in December 2012, the S1W. The project was promoted as a "synthesis of skateboarding and hip hop". It comes in 2 colors.
Supra Team MembersDee Ostrander | Jim Greco | Lizard King | Lucien Clarke | Tom Penny | Spencer Hamilton | Dane Vaughn | Chad Muska | Erik Ellington
| US/Canada | Europe | UK/Australia | Mexico | Brazil | Japan | Korea | China | Inches | CM |
|---|---|---|---|---|---|---|---|---|---|
| 5 | 37.5 | 4.5 | - | - | 23 | 229 | 38.5 | 9 | 22.9 |
| 5.5 | 38 | 5 | - | 35 | 23.5 | 233 | 39 | 9.17 | 23.3 |
| 6 | 38.5 | 5.5 | 4.5 | 36 | 24 | 237 | 39.5 | 9.33 | 23.7 |
| 6.5 | 39 | 6 | 5 | 37 | 24.5 | 241 | 40 | 9.5 | 24.1 |
| 7 | 39.5 | 6.5 | 5.5 | 37 | 25 | 246 | 40.5 | 9.67 | 24.6 |
| 7.5 | 40 | 7 | 6 | 38 | 25.5 | 250 | 41 | 9.85 | 25 |
| 8 | 41 | 7.5 | 6.5 | 38 | 26 | 254 | 42 | 10 | 25.4 |
| 8.5 | 42 | 8 | 7 | 39 | 26.5 | 258 | 43 | 10.17 | 25.8 |
| 9 | 43 | 8.5 | 7.5 | 40 | 26.5 | 262 | 44 | 10.33 | 26.2 |
| 9.5 | 43.5 | 9 | 8 | 40 | 27 | 267 | 44.5 | 10.5 | 26.7 |
| 10 | 44 | 9.5 | 8.5 | 41 | 27.5 | 271 | 45 | 10.67 | 27.1 |
| 10.5 | 44.5 | 10 | 9 | 42 | 28 | 275 | 45.5 | 10.85 | 27.5 |
| 11 | 45 | 10.5 | 9.5 | 42 | 28.5 | 279 | 46 | 11 | 27.9 |
| 11.5 | 45.5 | 11 | 10 | 43 | 29 | 284 | 46.5 | 11.17 | 28.4 |
| 12 | 46.5 | 11.5 | 10.5 | 43 | 29 | 288 | 47.5 | 11.33 | 28.8 |
| 12.5 | 47 | 12 | 11 | 44 | 29.5 | 292 | 48 | 11.5 | 29.2 |
| 13 | 48 | 12.5 | 11.5 | 44 | 30 | 296 | 49 | 11.67 | 29.6 |
| 13.5 | 48.5 | 13 | - | - | 30.5 | 300 | 49.5 | 11.85 | 30 |
| 14.5 | 49.5 | 14 | - | - | 31.5 | 309 | 50.5 | 12.17 | 30.9 |
| 15 | 50 | 14.5 | - | - | 31.5 | 313 | 51 | 12.33 | 31.3 |
| 15.5 | 51 | 15 | - | - | 32 | 317 | 52 | 12.5 | 31.7 |
| 16 | 51.5 | 15.5 | - | - | 32.5 | 322 | 52.5 | 12.67 | 32.2 |
| 16.5 | 52 | 16 | - | - | 33 | 326 | 53 | 12.85 | 32.6 |
| 17 | 53 | 16.5 | - | - | 33.5 | 330 | 54 | 13 | 33 |
* Sizing information is provided by the manufacturer and does not guarantee a perfect fit.
| US/Canada | Europe | UK | Australia | Mexico | Brazil | Japan | Korea | China | Inches | CM |
|---|---|---|---|---|---|---|---|---|---|---|
| 3.5 | 34 | 1 | 2 | - | - | - | 208 | 33 | 8.17 | 20.8 |
| 4 | 35 | 1.5 | 2.5 | - | - | 21.5 | 212 | 34 | 8.33 | 21.2 |
| 4.5 | 35.5 | 2 | 3 | - | - | 22 | 216 | 35 | 8.5 | 21.6 |
| 5 | 36 | 2.5 | 3.5 | - | - | 22.5 | 220 | 37 | 8.67 | 22 |
| 5.5 | 37 | 3 | 4 | - | - | 23 | 224 | 37.5 | 8.84 | 22.4 |
| 6 | 37.5 | 3.5 | 4.5 | - | - | 23.5 | 229 | 38 | 9 | 22.9 |
| 6.5 | 38 | 4 | 5 | - | 35 | 24 | 233 | 39 | 9.17 | 23.3 |
| 7 | 39 | 4.5 | 5.5 | 4 | 36 | 24.5 | 237 | 40 | 9.33 | 23.7 |
| 7.5 | 39.5 | 5 | 6 | 4.5 | 37 | 24.5 | 241 | 40.5 | 9.5 | 24.1 |
| 8 | 40 | 5.5 | 6.5 | 5 | 37 | 25 | 245 | 41 | 9.67 | 24.5 |
| 8.5 | 40.5 | 6 | 7 | 5.5 | 38 | 25.5 | 250 | 41.5 | 9.84 | 25 |
| 9 | 41.5 | 6.5 | 7.5 | 6 | 39 | 26 | 255 | 42 | 10 | 25.5 |
| 9.5 | 42 | 7 | 8 | 6.5 | 40 | 26.5 | 259 | 43 | 10.17 | 25.9 |
| 10 | 42.5 | 7.5 | 8.5 | 7 | 41 | 27 | 263 | 43.5 | 10.33 | 26.3 |
| 10.5 | 43.5 | 8 | 9 | 7.5 | 42 | 27.5 | 267 | 44 | 10.5 | 26.7 |
| 11 | 44 | 8.5 | 9.5 | 8 | 42 | 27.5 | 271 | 45 | 10.67 | 27.1 |
| 11.5 | 44.5 | 9 | 10 | 8.5 | 43 | 28 | 276 | 45.5 | 10.84 | 27.6 |
| 12 | 45 | 9.5 | 10.5 | 9 | 43 | 28.5 | 280 | 46 | 11 | 28 |
* Sizing information is provided by the manufacturer and does not guarantee a perfect fit.
| US/Canada | Europe | UK | Japan | Inches | CM |
|---|---|---|---|---|---|
| 10.5 | 29 | 10 | 17 | 6.78 | 17.2 |
| 11 | 29.5 | 10.5 | 17.5 | 6.95 | 17.6 |
| 11.5 | 30 | 11 | 18 | 7.12 | 18 |
| 12 | 30.5 | 11.5 | 18.5 | 7.28 | 18.5 |
| 12.5 | 31 | 12 | 19 | 7.45 | 18.9 |
| 13 | 32 | 12.5 | 19.5 | 7.62 | 19.3 |
| 13.5 | 32.5 | 13 | 20 | 7.78 | 19.7 |
| 1 | 33 | 13.5 | 20.5 | 7.95 | 20.1 |
| 1.5 | 33.5 | 1 | 20.5 | 8.12 | 20.5 |
| 2 | 34 | 1.5 | 21 | 8.28 | 21 |
| 2.5 | 35 | 2 | 21.5 | 8.45 | 21.4 |
| 3 | 35.5 | 2.5 | 22 | 8.62 | 21.8 |
| 3.5 | 36 | 3 | 22.5 | 8.78 | 22.3 |
| 4 | 37 | 3.5 | 23 | 8.95 | 22.7 |
| 4.5 | 37.5 | 4 | 23.5 | 9.12 | 23.2 |
| 5 | 38 | 4.5 | 24 | 9.28 | 23.6 |
| 5.5 | 39 | 5 | 24 | 9.45 | 24 |
| 6 | 39.5 | 5.5 | 24.5 | 9.62 | 24.4 |
| 6.5 | 40 | 6 | 25 | 9.78 | 24.8 |
* Sizing information is provided by the manufacturer and does not guarantee a perfect fit.
